In a bold move poised to redefine the ready-to-drink (RTD) market, Australian-owned Mandatory Spirit Co. has introduced Mandatory Twisted, a new line of premium vodka RTDs that stand out as Australia’s only non-carbonated vodka premix in a resealable and recyclable carton. Available from the 6th of May, Mandatory Twisted is setting new standards for sustainability, convenience, and safety, particularly appealing to festival-goers and party enthusiasts.
Setting a New Standard in RTDs
The RTD market continues to grow as consumers seek convenient, ready-to-enjoy beverages that don’t sacrifice taste or quality. Mandatory Twisted’s unique non-carbonated, flavourful vodka drinks offer a refreshing experience without the discomfort of carbonation. With flavours like Dark Fruits & Vodka and Passionfruit Vodka Punch, these beverages are designed to delight the palate with natural, fruity notes.
Crafted for the Conscious Drinkers
Mandatory Twisted offers a lighter drinking option with a 4% ABV, zero sugar, and just 72 calories per serving. These drinks are preservative-free, gluten-free, and vegan-friendly, catering to diverse dietary preferences. This aligns with the growing trend of mindful drinking, where consumers look for healthier beverage choices.
Sustainable Packaging
The standout feature of Mandatory Twisted is its innovative packaging. Using Tetra Pak’s Prisma Pak, Mandatory Spirit Co. prioritises sustainability with a plant-based carton that is both resealable and recyclable. This packaging solution significantly reduces the carbon footprint—6.5 times lower than traditional materials such as glass, plastic, and cans. Furthermore, 70% of the packaging is derived from renewable resources, making it 100% recyclable and re-purposable into building materials, as seen with companies like Tesla and KFC.
The People Behind Mandatory Spirit Co.
With over 20 years in the beverage industry, the team at Mandatory Spirit Co. is dedicated to producing exceptional, bold-flavoured drinks that are environmentally friendly. Their philosophy focuses on enhancing the consumer experience, supporting retailers, and protecting the planet. Their innovative packaging solutions, including Bag-In-Box and Tetra Pak, reflect their commitment to sustainability.
Mark Collins, Co-Founder of Mandatory Spirit Co., expressed his excitement about the new range: “Launching our sustainable line of flavoured vodka RTDs is a significant milestone. Our innovative packaging not only enhances convenience but also underscores our commitment to sustainability. We aim to inspire a shift towards conscious drinking, where each sip supports both great taste and environmental responsibility.”
The rise of RTDs marks a significant shift in consumer preferences towards convenient and mindful drinking options. Mandatory Twisted exemplifies this trend, offering a delicious, sustainable choice for those seeking both flavour and eco-friendliness. Whether at a festival or a casual gathering, Mandatory Twisted provides a refreshing new way to enjoy responsibly. Cheers to a greener future in RTDs!
Available Nationwide
Mandatory Twisted will be available at First Choice Liquor stores across Australia for $20 per four-pack, ensuring that this premium, eco-friendly option is accessible to many.